Pilates by Ness

A website for a Pilates studio that translates seamlessly to mobile. Users can book appointments, purchase session packages, learn about the instructor, choose from available services, and view high resolution photos of the studio in use by clients.

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Client

Pilates by Ness

My Role

Web, Product & UX Design

When

March 2020 - December 2020

Problem

‍The client was in the process of transitioning her Pilates studio from a single client private instruction model to a group instruction setting.

No photos or copy about the new studio offerings were in place
No logo, brand, or design system had been established
Lack of scheduling system that differentiates private, semi-private and group lessons
Absence of payment platform that allows users to select session type
No CMS backend that enables the client to independently update website content such as blog posts, class options, etc.

Client's old single reformer studio - Equipped with one reformer in a small room with posters of the human anatomy on the wall

Solution

An SEO forward responsive website that utilized Google Visibility and Rankings to drive organic traffic to the site. By combining professional photos with curated keyword-rich copy, meta data, and a user friendly structure to exceed the client’s needs.

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Established a design system of patterns, colors, and reusable elements that are consistent across the site
Integrated the Schedulicity Java widget that allows users to book and pay for multiple types of sessions easily
CMS based blog and editor functions allowing the client to edit any content on the site from a Chrome browser
Created a cookie controlled “First Time Client” promotion
QR based UTM campaigns for special monthly promos on a rotating basis with one click Paypal Checkout
Google Analytics in place to track data and conversions

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Results

According to Semrush and Google Analytics the client's visibility and search ranking consistently increased since the site launch compared to the previous site.

Next steps for the site include setting up an integrated marketing campaign between QR code stickers and flyers, Instagram and Facebook ads, and a client referral service.

Ranks three pilates based keywords in Google’s top 5 in her market
New users increased by 150% and organic traffic up by 457% within the first 90 days of site launch, compared to the previous site
0/43 page errors and fully compatible mobile responsiveness according to Google Console
Site Links have started to appear on Google searches
Multiple “New Client” package conversions on Paypal the first week the promo was active generating over a $1000 in new revenue
Higher client retention and referrals compared to the previous studio and site
Feedback from clients has been overwhelmingly positive in regards to ease of scheduling and purchasing sessions

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View Site Case Study

Pilates by Ness

A website for a Pilates studio that translates seamlessly to mobile. Users can book appointments, purchase session packages, learn about the instructor, choose from available services, and view high resolution photos of the studio in use by clients.

Problem

Solution

Results

More Work