Appétude

Problem

The client’s prototype needed a complete design overhaul due to scattered features on multiple screens and overall usability issues. Without extensive demoing, documentation, and practice a first time user would be challenged or incapable of any musical output from this original prototype.

Original prototype was not user friendly enough
‍Too many knobs and buttons for single actions
‍Layout needs to incorporate 2 types of instruments

Client's original prototype mocked up on an iPad

Solution

Combined all features into a single home screen

Refined client’s prototype by combining complex features into Appètude’s controls
‍Designed all features to be available independently on every track in the product
‍Pivoted the MVP design interactions to create a new functional pixel perfect prototype

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Appétude Arpeggio (Single Multi gesture Button)

Appétude Chord (Single Multi gesture Knob)

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Consolidated multi knob functions into a single button/knob

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‍Arpeggio reduced from 5 controls to a single multi gesture button
‍Chord reduced from hundreds of controls to a single multi gesture knob

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Percussion and Melodic tracks can exist side by side, now with an additional gesture‍

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Overcame major design challenge by adding the long press gestures to Melodic Channels
‍Additional Melodic features hide behind the shared features of the Percussion Channels
‍Allows for a seamless design between the two vastly different Channel options

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Results

Appètude is currently being pitched to investors while it is in development

Now that the design of Appètude is finished and handed off to the developer I created a demo video to pitch to investors. The MVP is in the hands of testers and being iterated on based on feedback.

The video showcases the main features of Appètude in a musical context
‍Explains what the app is, how it works, how users can interact with it
‍Create a track start to finish in only a few minutes
‍Highlights the potential and upside of Appètude

User testing and demos of Appètude have been overwhelmingly positive

Now that the app has been demoed to users ranging from industry leaders to first time composers the feedback has been immensely encouraging. The Next steps are finalizing the MVP into a finished product and working on a release to the App Store.

Several industry leaders have already pledged support and are requesting permanent licenses
90% of all testers surveyed would use the app and pay for it
‍Based on the positive feedback and perceived potential we are leaning towards developing and releasing Appètude privately instead of selling to a larger firm to maximise potential return

View Site Case Study

An app that controls music production software or hardware allowing users with little or no knowledge of music theory or playing ability to create professional sounding compositions quickly and easily.