the martinez bros

An interactive and immersive pop-up event with one of the top DJ duos in electronic music with the scalability to travel to multiple markets anywhere in the world.

My Role

Concept Creator, Mockup Design, Product Design (Oct 2019-On Hold re: COVID-19)


As the concept creator I am responsible for refining the production starting with the basic design of the venue to the lighting and talent buying. My team consists of a partner that tied my concept and designs to a Capture environment where we animated the production elements for the previsualization (previs) video


  • SketchUp renders & overall product design (w/ my partner)
  • ‍Previs & mockups
  • ‍Case study & pitch deck
  • Leveraging relationships with A list DJ’s as performers

Problem

problempbn

Commercialized event - Tomorrowland

In pre-pandemic times the electronic music scene had reached an inflection point:


  • All across America, even in our beloved New York, the 'Scene' we all have been apart of for decades has morphed into something that few of us actually recognize
  • What was once a small scene for a select group of weirdos has suddenly become mainstream
  • ‍As much as we would like, events will never go back in time to the way we remembered them when everything was fresh and exciting

A girl with a headdress at a wild party

Commercialized event - Tomorrowland

Solution

Previsualization of Venue & production Elements - with sound

Immersive Experience:

By combining custom synced visuals with the music the DJ plays, lighting, and a storyline we create a truly IMMERSIVE experience. The guests will be transported to a new world without ever leaving New York.


  • A combination of lighting elements throughout the room creates the immersive element
  • ‍Main element would be movable 3D Mapping behind the DJ booth
  • ‍Custom visuals that are directly synced with the music
  • ‍Synced light show showcasing the architectural elements of the room

An art installation with lighting like Moses on the mountaintop and many people sitting and watching

Christopher Bauder - MUTEK MX

Video of the Live Stream in real time

Interactive Experience:

By combining video projectors, Kinect cameras, and a lot of processing.org code guests can interact with visual displays creating unique individual experiences that are never the same twice.


  • Microsoft Kinect video cameras can use movement and depth perception to control custom visuals projected on walls and the floor
  • ‍Pressure sensitive floors can send information to also control custom visuals displayed via LED floor panels
  • ‍Video can be recorded, manipulated and projected in real-time right before the guests eyes

A person walking on a floor that has projection mapping of colorful swirls

ZeroSpace - Joshua Davis

Video of the Live Stream in real time

Process

  • Brainstorm concept - How can we create something that hasn't been done before?
  • ‍Sketch initial main production elements
  • ‍Find a venue that would be suitable and start mocking up the floor plan in SketchUp
  • Create 3D render of venue and import to Capture.se
  • ‍Design lighting and production elements in Capture.se
  • ‍Render PreVis video and edit in Premiere Pro
  • ‍Add motion graphics and title to the PreVis in After Effects
  • ‍Refine concept and create pitch deck
  • ‍Pitch to talent and management
A sketchbook sitting on an office chair with various colored sharpies

Initial concept Sketch

Illustrator
Wireframe

A screen of Illustrator drawing of purple TMB letters on a grid

Capture.se
Project

A screen of Capture.se showing a lighting diagram

SketchUp
Render

A screen of a 3D rendering of the 1896 venue in Brooklyn

After Effects
Teaser

A screen from After Effects showing a table with led lights and dinner place settings

Results

The Pitch Deck is complete and we have already taken meetings with talent & designers

Due to the current pandemic this project is currently on hold until it is safe to start planning events again. However, we have had initial pitch meetings with two prospective DJ's that are some of the biggest touring acts in all of dance music. We have also pitched the concept to several visual and lighting designers receiving strong interest. We are confident that once the events market returns to a safe equilibrium we will be able to turn this concept into reality.

A Keynote presentation with a picture of the 1896 venue warehouse

view Full Concept pitch deck

● Fiddle Stream is fully functional with Version 2 already in the works

● We are already having promising dialogue with several A-List DJ’s

● Plans to pitch to several Booking Agents, Management, and Venues all over the world

● With AWS integration Fiddle Stream is fully scalable and ready for high traffic situations

● AWS provides built in advertising options for immediate monetization if the client requests

More Case Studies