Holland & Sherry

An iOS app that allows clients or interior designers to ‘place’ a 3D model of a custom designed rug in their prospective spaces to see how it would look and feel in their environment.

My Role

Product Designer, UX/UI (March 2018- May 2018)

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After securing an initial business development meeting with the head of design at Holland & Sherry, we thoroughly discussed the challenges that their company was facing and in turn how my design experience could positively affect their sales


  • Handled all product design decisions, UX strategy, and UI design
  • ‍Developed (SWIFT) a working iOS prototype that Holland & Sherry is debating on making available in the App Store
  • ‍Designed a standalone prototype in Principle that demonstrated the pixel perfect design and functionality of the app

Problem

strikeoff

Custom Strike off rug

The main constraint of Holland & Sherry Interiors is that 90% of the rugs are custom designed with little to no inventory on hand.  With every order a custom ‘strike off’ or 1 foot by 1 foot piece of the design needs to be produced. This can take up to 6 weeks to weave and ship from production in Nepal.

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If the strike off is approved production of the full sized rug can take up to 9 months.

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  • Client needs to commit to a custom produced rug without ever having seen the product in the space that it was designed for
  • ‍Currently there is no way to show client's what their design would look like in 3D or in their prospective space
  • ‍There is not a system in place to portray the design patterns in different scales or custom dimensions
  • ‍No digital solution for comments & feedback

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A strike off sample of a rug from Holland & Sherry with a vertical stripe pattern

Custom Strike off rug

Solution

View iOS Prototype

View Principle Prototype

Clients or interior designers can now see custom rug designs in their own environments immediately without waiting for a 'strike off' or 9 months of rug production.  

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  • Import Photoshop designs directly into CrazyBump -> Unity -> Xcode -> Interiors App in 3D with high levels of realism
  • ‍Rug objects can be placed, rotated and scaled to any viewable size on the iPhone or iPad
  • ‍Pixel perfect design is simple yet robust and user friendly while addressing all of the client’s needs
  • ‍Comments & feedback can be left for any rug in the app and easily viewed by sales associates
Download Mac Prototype ↓
Screenshot of Holland & Sherry app of a hardwood floor and a modal menu of rugs

Principle Prototype

Don't take my word for it, try it for yourself!

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  • Download on any Apple computer (Not iPhone)
  • ‍Attached PDF with 'Hot Spots'
  • ‍View pixel perfect UI
  • ‍Navigate the menus
  • ‍'Like' rugs
  • ‍Leave a comment
  • ‍Experience the interaction animations

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Process

  • Initial research
  • ‍Define business needs
  • ‍MoSCoW/SWOT chart
  • ‍Create a site map
  • ‍Bump Map / CrazyBump
  • ‍Collect assets
  • ‍Code in SWIFT/Xcode
  • ‍User testing -> design pivots
  • ‍Pixel perfect design & Principle prototype

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Keynote presentation with Holland & Sherry logo

view the TLDR Case Study

A sketchbook on a rug with sharpies and a pen

Initial concept Sketch

Crazy Bump

A MacBook with screen of Crazy Bump software

Collada &
Xcode

A MacBook with a 3D object of a black rug in Xcode

SWOT
Chart

A whiteboard of a SWOT chart with a 4 piece grid

Pixel Perfect
Mockup

A mockup of 3 iPhones with 3 screens of the Holland & Sherry app

Results

Interiors App was selected to be part of the NYC Media Lab 2018 AR/VR Demo Competition:


  • ‍Founded in 2010, dedicated to driving innovation and ultimately job growth in media and technology
  • ‍Facilitating collaboration between the City’s universities and its companies
  • ‍Comprised of a consortium including New York City Economic Development Corporation, School of Visual Arts, New York University, Columbia University, The New School, CUNY, IESE, and Pratt Institute
  • ‍Generate research and development, knowledge transfer, and talent across all of the city’s campuses

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Demo Video Submission

Interiors App was already used in a sale of over $100,000.

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  • A client was not sure to what scale they wanted the pattern of the rug they were interested to commission
  • I was able to load up 3 different scales of the design, take it to their currently empty space and present the client exactly what the different options would look like
  • ‍The client chose a version from the app that was manufactured in Nepal by hand over 9 months and delivered directly to the location in Manhattan

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A rust colored rug with brown accents and the corner of a piece of furniture

Custom rug from Holland & Sherry

More Case Studies

Want to grab a tea or connect?
me@larryursini.nyc
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